{"id":26,"date":"2009-04-11T16:48:34","date_gmt":"2009-04-11T23:48:34","guid":{"rendered":"http:\/\/www.marcasmcphee.com\/blog\/2009\/04\/11\/mindreading-becoming-a-reality\/"},"modified":"2009-04-17T16:42:18","modified_gmt":"2009-04-17T23:42:18","slug":"mindreading-becoming-a-reality","status":"publish","type":"post","link":"http:\/\/www.marcasmcphee.com\/blog\/2009\/04\/11\/mindreading-becoming-a-reality\/","title":{"rendered":"Mindreading Becoming a Reality"},"content":{"rendered":"<p>One of the areas of recent scientific study I have been following is NeuroMarketing.\u00c2\u00a0 Scientist have been studying our brains reactions to everything from a coke can to the word FREE using fMRI (functional magnetic resonance imaging) scans.\u00c2\u00a0 They can now tell in many cases why we are making descisions when we don&#8217;t know ourselves.<\/p>\n<p>A good blog devoted to this topic is the <a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/\" title=\"NeuroScienceMarketing\">NeuroScienceMarketing<\/a> blog.\u00c2\u00a0 One of their post earlier this year included a reference to a 60 Minutes story on fMRI and mind reading.\u00c2\u00a0 The 60 Minutes reporters interviewed a scientist who is able to predict with 100% accuracy basic objects on which the subject is thinking.\u00c2\u00a0 He believes that in the next five years, science will be able to read our minds on a very detailed level &#8211; perhaps even without the subjects knowledge.<\/p>\n<p>You can watch the full story below:<\/p>\n<p><embed src='http:\/\/www.cbs.com\/thunder\/swf30can10cbsnews\/rcpHolderCbs-3-4x3.swf' FlashVars='link=http%3A%2F%2Fwww%2Ecbsnews%2Ecom%2Fvideo%2Fwatch%2F%3Fid%3D4697682n&#038;partner=news&#038;vert=News&#038;autoPlayVid=false&#038;releaseURL=http:\/\/release.theplatform.com\/content.select?pid=qM_5GdiYP6s9z_SB2TfyfdD7I8X7KVYJ&#038;name=cbsPlayer&#038;allowScriptAccess=always&#038;wmode=transparent&#038;embedded=y&#038;scale=noscale&#038;rv=n&#038;salign=tl' allowFullScreen='true' width='425' height='324' type='application\/x-shockwave-flash' pluginspage='http:\/\/www.macromedia.com\/go\/getflashplayer'><\/embed><br \/><a href='http:\/\/www.cbs.com'>Watch CBS Videos Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the areas of recent scientific study I have been following is NeuroMarketing.\u00c2\u00a0 Scientist have been studying our brains reactions to everything from a coke can to the word FREE using fMRI (functional magnetic resonance imaging) scans.\u00c2\u00a0 They can now tell in many cases why we are making descisions when we don&#8217;t know ourselves. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-advertising-media"],"_links":{"self":[{"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":0,"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.marcasmcphee.com\/blog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}